Tata, the Indian conglomerate, has recently announced its entry into the smartphone market. This move is a part of Tata’s strategy to expand its consumer business and tap into India's growing market for affordable smartphones. The company has already launched two budget smartphones under the name of “Tata Ace” and “Tata Zenon”. In this note, we will discuss Tata's foray into the smartphone market, its impact on the market, and the challenges it may face. Tata Group's Entry into Smartphone Market: Tata is one of India's largest conglomerates with a diversified business portfolio that includes automobiles, steel, IT, and consumer products. Tata Group has been expanding its consumer business in recent years, which includes Tata Salt, Tata Sampann, and Tata Tea. The company's entry into the smartphone market is a part of this strategy to expand its consumer business. Tata has partnered with a homegrown tech company called Alcatel-Lucent to manufacture its smartphones. ...
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